Meet the owner of Blush Creative – Melinda (Mel) Kay

Melinda Kay

Melinda has a Bachelor of Arts, Visual Arts (Photography Major) from the University of South Australia.

She has been working a professional photographer / visual artist / artist / content creator for more than 25 years, 22 of those years in her own business – Blush Creative.

Melinda and her team of professional photographers and makeup artists at Blush Creative are a mobile team who freelance across Melbourne and beyond. Since February 2000 they have worked with more than 33,000 clients (and counting!).

“We pride ourselves in the personal connection we make with each and every client we work with. We get a real buzz out of creating authentic personalised imagery and social media content for business owners and entrepreneurs, capturing a special family moment, creating a portfolio to help our client get work as a model or actor or that perfect photo to help someone find love online. We particularly love helping women feel special and beautiful with our empowering Glamour Photo Shoot experiences”.

Melinda is also passionate about giving back to the community and loves being contribution to others. For the past 13 years she has volunteered teaching art and craft to older residents at her local community centre. She is also President of not-for-profit organisation Gateway Community Services, and has received numerous community awards for her volunteer and community work over the years.

Melinda and the Blush Creative team look forward to working with you very soon…

Blush Creative was created by Melinda Kay and Jo Larsen in 2000…

After 22 years in business Jo has recently made the decision to step away from the business for family and health reasons. Read more about Jo’s decision here. Melinda will now continue on as solo Managing Director in the company. 2022 marks a new era for Blush Creative and Melinda is excited about what the future holds.

Where it All Began…

Jo and Mel met in 1998 at an 1980’s style glamour photography studio in the Forest Hill Chase Shopping Centre food court where they both worked.

Think Kath and Kim, big hair, big earrings, taffeta, leather and lots of soft focus! This style of  ‘glamour photography’ was hugely popular in the 1980’s, but times had certainly changed. There was a need for the ‘glamour’ photography industry to evolve and a niche in the market…

Blush Creative (formerly Blush Photography) was one of the first Melbourne photography studios to offer something new, modern, and more authentic for our clients. Blush was born on Feb 9, 2000.


We’ve had lots of ups and downs in the business over the last 22 years. There have been enormous changes in the Professional Photographic industry, including the evolution of film to digital, the transition of most businesses to an online format… and more recently the covid pandemic.

One of our proud highlights – a Blush Creative photograph of Jo’s son, Zeke (who was born with a serious heart condition) raised $60,000 for Heartkids charity in the Canon ‘Creative for a Cause’ competition.

The range of different Photography Services we offer at Blush Creative:

Personal Brand

Real Estate




Product – Event

Social Media

Model Portfolio


Dating Profile